Toni Nora

General Manager - Sibylla Shop in Shop Concepts (Hot Dogs)

Innovation into the Hot Food category

How can we grow the hot food category together, client education and consumer confidence, summary of market intel into the UK Hot Food to go category and the importance of value, and quality.

About Toni Nora

Toni Nora is General Manager of Atria Concept, an international fast food business with sales in 12 countries and in more than 7500 selling points. Atria Concept is part of Atria Plc, one of the leading meat and food companies in the Nordics, Russia and Estonia.

Atria Concept is the owner the Sibylla brand launched in Sweden 1932. Sibylla has since then served traditional, tasty and high-quality fast food. Sibylla brand has its roots in the Swedish street-kitchen channel but is today an internationally growing fast food provider.

Atria were the pioneers developing a hot dog concept solution for the petrol channel & convenience channel. Since then the fast food category has grown to become a focus category for the players in the petrol & convenience channel. Toni and his team have a lot of experience from establishing and growing a successful fast food category.

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