Keynote Theatre 2
Substance over Style: Building a brands marketing and sales building plans through tough trading and increasing competition.
11.00 - 11.30
Looking at how we can balance our plans between the higher purpose or brand development and the pragmatic choices and changes we need to make in a demanding and ever changing marketplace.
Securing the right site for your new operation is critical to the success of your venture. We will explore key tips and insight and best practice from operators, agents and landlords on how best to secure your site as well as defining an approach to the project that will give you maximum success. Aimed at first time operators and seasoned industry professionals attempting to secure premier locations we will inform operators and those with operator clients to understand how to secure the right premises and get the site open in the most efficient way. The seminar will feature tips, wisdom and a “how to” approach from industry experts.
It’s the question we are always asked: there is no magic answer on a £/m2 area basis but I will seek to provide some guiding principles on how to procure your works & the team structure required to get the best value for you. What costs need to be considered to allow you to open your doors to your waiting public and what baseline costs can not be avoided.
The seminar will cover key standards within hotel bathrooms and washrooms including accessibility. We explain key factors that show how guest safety, water saving and day to day maintenance can be addressed by careful product selection.
From restaurant manager to restaurateur, a path through the creative world.
11.00 - 11.30
In the process of creating their successful brand, restaurant operators (managers or head chefs) must increasingly interact with the creative industry. This cross over means far more than just learning new technical knowledge, it requires a change in the mindset…
How to win customers and pack a punch with personality in your design.
Amazing creative and design is well worth the investment to create inspirational spaces and stand-out brands. The best design starts from a place of understanding the consumer behaviour, occasions and motivations, not just your clients brief, it should enhance the customer journey and experience. James Hacon will share his insight on how to understand customers from his experience of working with more than 50 brands in 9 countries.
An overview of the essential preliminary steps you take before you order anything!
In this sharing session Keivor John will explore the role products play in our daily lives and why he believes designed objects have a duty to leave you with a smile. Using a couple of case studies Keivor will seek to identify some of the key ingredients required to design products and spaces that lift the human spirit.