Lee Zucker & Paul Hamilton
Yext & Five Guys Europe.
How Your Restaurant Brand Can Succeed in Search
Consumers search for food more than any other business category, and optimising that journey drives transactions in your restaurant and your digital channels. In this session, we''ll explore how you can supply the right answers to search queries (even the unbranded ones),map the customer journey across AI-powered discovery services, and drive measurable results— leading hungry consumers to your tables,counters, and bars.
About Lee Zucker & Paul Hamilton
Lee Zucker: Lee joined Yext as Head of Industry for Food Service with deep knowledge, passion, and years of experience in the food
service technology space. In his role, Lee leads global Food Service strategy, product and partnership development.
Paul Hamilton: Five Guys-Over the past 20 years I have had the pleasure of helping build, transform and grow some of the world’s best-known brands. From cars to perfumes, shavers to shampoos, mobile phones to doughnuts. Always focused on solving business challenges and delivering ROI through brilliant ideas. I pride myself on my entrepreneurial spirit and the ability to simplify complex problems, offering a clear vision to success.