Paul Kali
fwip
Maximising Sales Sustainably: Flipping the Icecream Industry On Its Cone
As one of Europe''s most exciting food technology companies, leading innovators in ice cream and winners of the Sustainability Excellence Award 2019, fwip will be talking about how to maximise your next Summer''s Sales with Ice Cream in a way that is fun, profitable & sustainable. Looks good, tastes good, does good - this is one not to miss!
About Paul Kali
An ice cream industry expert, Paul has tried and tested the world''s happiest product, Ice Cream, in over 65 countries. Along with the founders of Ben & Jerry''s, Paul too is a graduate of the Penn State Ice Cream University. As the CEO of fwip, His management experience spans across retail, events, catering, manufacturing and engineering. Having invented the world''s smallest gelateria, looking after a global team of 65 people, Paul is bridging the gap between food and technology through the Portobello, a smart-connected machine that dispenses Italian gelato, frozen yogurt and vegan sorbets at the push of a button. With live-data technology, sales stats, optimised logistics, inventory control and real-time marketing, this groundbreaking technology is a world first.
